All Features
Advertising & Marketing ROI

Know exactly which ads make you money

Connect your ad platforms, track every dollar, and see which campaigns actually close deals — not just generate clicks.

Most realtors spend thousands on Google Ads and Facebook without knowing which campaigns produce real results. RealtorOS connects directly to your ad accounts, pulls spend and performance data automatically, and traces every lead back through their full journey — from first ad click to closed deal and commission cheque. Finally, marketing ROI you can actually measure.

Key Capabilities

Google Ads & Meta Ads Integration

Connect your Google Ads and Meta (Facebook/Instagram) Ads accounts via OAuth. RealtorOS pulls campaign names, status, daily spend, impressions, and clicks automatically. No manual data entry for your biggest ad channels.

Daily Automated Sync

A background sync runs daily, pulling yesterday's spend and performance metrics from your connected ad platforms. Campaign data is always current without you lifting a finger.

Manual Spend Tracking

Not everything runs through Google or Facebook. Track spend on Realtor.ca, print ads, event sponsorships, direct mail, and any other channel. Create manual campaigns, log spend entries with dates and notes, and see everything in one report.

UTM Touchpoint Journey

Every form submission — landing pages, website lead capture, open house registration — records the UTM parameters from the URL. See the full marketing journey for every contact: which ad they first clicked, which campaigns they interacted with, and when.

First-Touch ROI Attribution

The first campaign a lead touches gets credit for the conversion. RealtorOS traces that lead through to deals and commissions to calculate true ROI: campaign spend vs. commission revenue from deals those leads generated. The metric no ad platform can give you.

Campaign Performance Dashboard

See every campaign in one table: spend, impressions, clicks, click-through rate, cost-per-click, leads generated, and cost-per-lead. Filter by date range. Compare Google, Meta, and manual channels side by side.

How It Works

1

Connect Your Ad Accounts

Go to Admin → Advertising, click Connect Google Ads or Connect Meta Ads. Authorize via OAuth. For non-API channels, create manual campaigns and log spend as you go.

2

Leads Flow In With Attribution

When someone clicks your ad and fills out a form (landing page, website, open house), their UTM parameters are automatically recorded. The lead is linked to the campaign that brought them in.

3

See True ROI When Deals Close

As leads become deals and deals close with commissions, the Marketing ROI report shows the full picture: which campaigns generated revenue, not just leads. Stop guessing, start measuring.

Why agents and brokerages choose RealtorOS

Every feature is built specifically for Canadian real estate workflows — not adapted from a generic CRM or bolted on as an afterthought.

Campaign → lead → deal → commission attribution in one report
Google Ads API v16 + Meta Marketing API v19 — daily automated sync
Manual tracking for Realtor.ca, print, events, direct mail, sponsorships
Full contact journey timeline showing every marketing touchpoint
First-touch attribution — simple, clear, matches how realtors think about leads
Cost-per-lead calculated automatically across all channels
ROI % shows (commission revenue - ad spend) / ad spend — the only number that matters
Works alongside the commission engine — uses actual approved commission amounts
Date range filtering on all reports — compare campaigns month over month
No per-platform fees — connect unlimited ad accounts

Stop guessing which ads work

Connect your ad accounts and see real ROI within days. Every dollar tracked, every lead attributed, every deal connected.